Woman to Woman Sales Encourages the #1 Car Buyer
Who buys the most cars in the U.S.? If this were a question on a game show, the contestant might get the answer wrong assuming that it would be men. When in fact, women purchase over half of all new cars sold in the U.S. and they have a part in more than 85 percent of total car purchases nationwide. That’s why woman to woman sales has become important in the industry.
Earnhardt Auto Centers has long been aware of this fact and is a leader in woman to woman sales, hiring female sales consultants to meet their customers needs. Of course, women are in many departments, in addition to sales, at Earnhardt Auto Centers including service, finance, parts and management.
Women Sales Becoming Industry Focus
Women are half of the population and an important segment when it comes to car sales. According to ABC News, women have been important to the industry for much longer than has been recognized, oftentimes due to the industry being male dominated.
It is predicted that the industry will begin to cater to women boosting car purchases by women. This will include different displays interesting to women that promote style over car parts.
Even though the industry has been slow to recognize the buying power women represent, Earnhardt Auto Centers credits Woman to Woman sales as an integral part of our ongoing success.
Women Interests When Car Shopping
Many industry leaders are investing in research to find out what is most important to females when car shopping. There are some interesting facts being learned about the differences in the way men and women shop for cars.
One major difference is that females spend more time doing research on vehicles and tend to take more time in making their ultimate choice. Kelley Blue Book research has found that females are very practical in the way they shop. They are looking for benefits like affordability, safety, reliability and long-term durability.
They are also practical in thinking about how the auto will fit into and benefit their lifestyle – How many car seats will fit?; Where will the sports gear go?; Can the entire family ride in one vehicle?
Woman to Woman Sales Representatives
Our mission at Earnhardt Auto Centers is to make car buying easy, and an integral part of accomplishing that mission is pairing our customers with a sales representative who makes them feel comfortable. Women like to interact with sales consultants and tend to value the expertise and experience of a female sales consultant.
Designed with this in mind, Earnhardt’s created the Woman to Woman sales program which is available at each dealership. Our female sales representatives are knowledgeable about what drives most women in their car buying decisions and will be open to helping each shopper find the best car for their needs.
Earnhardt Auto Centers wants to address the special needs of women in the automotive marketplace and woman to woman sales is a part of that initiative. Our goal is for every woman who shops with us to feel confident in her final decision. When you drive away happy, we're happy!
Contact us and let us set you up with one of our Woman to Woman sales representatives today. Our online chat service is ready when you are.